B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce
Metrics that Measure Up - A podcast by Ray Rike
Bill MaCaitis the former Chief Revenue Officer at Slack, and previously the CMO at Slack, CMO at Zendesk and SVP Marketing at Salesforce joins our host Ray Rike to share the Marketing Metrics Framework he developed during his experience as a multiple time Chief Marketing Officer.
