Nike Enters Trail Running: The Ultrafly Launch

Nike enters the trail running arena with its new Ultrafly shoe under the ACG sub-brand, debuting at the Ultra-Trail du Mont-Blanc ultramarathon. Can this move transform ACG from a fashion label into a serious performance brand and help Nike regain ground in the booming outdoor market, especially in China, where rivals like Salomon and Hoka are already dominating? Hosted on Acast. See acast.com/privacy for more information.