Chipotle's New Protein Cups: A Strategic Move

Chipotle Mexican Grill is expanding into the snack market with its first High Protein Menu, featuring grab-and-go protein cups and larger entrees. This strategic move aims to cater to evolving dietary preferences and potentially attract new customers. The new menu, launched amidst slowing sales growth and changing consumer behavior, offers a range of protein options and competes with protein bars and convenience store snacks.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.