314: Technology, Touch, and Trust with Truist’s Vinoo Vijay

Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist.In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing.Listen in for Vinoo's advice on weaving your purpose into your daily life and making your strategic marketing efforts a success.In this episode, you'll learn: Empower your team to align their personal purpose with your organization's purposeIdentify your problem before attempting a solutionReinforce your purpose on a daily basisThings to listen for:[03:00] Vinoo's career journey and passion for finance[08:00] Making a positive impact as a company[11:30] Managing the evolution of Truist[13:00] Creating a space where people want to be[15:30] Developing and positioning the Truist brand[20:45] Reinforcing purpose on a daily basis[23:00] Aligning personal and organizational purpose[26:00] Connecting client experience with business needs[30:00] Vinoo's vision for strategic marketing[35:30] What CMOs need to do to be successful[36:15] What marketers should be learning more about[38:20] The biggest threat and opportunity for marketers todayResources Mentioned:Vinoo Vijay Truist Truist Purpose Statement Truist Ad Campaign Truist name Technology, Touch, and Trust Truist Leadership InstituteKim Whitler on Marketing Today – Boards and marketing experience (EP121) and Marketer's Contribution to firm performance (EP287)Follow the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV) Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.