281: Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri

Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles.In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.”Listen to hear Deena's approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers' needs.In this episode, you'll learn:Forgive yourself when you aren't perfectAlways seek improvementFocus on building trust with your customerKey Highlights:[01:29] What has motherhood taught Deena about marketing?[04:51] Deena's journey to StockX[06:57] What even is StockX?[14:08] Seizing growth opportunities[17:45] Marketing to sellers and buyers[19:43] Deena's approach to leadership[21:40] Defining moments in Deena's life[24:49] Advice to her younger self[25:53] Don't underestimate data and analytics[27:18] Brands to followResources Mentioned: StockXDeena BahriHow StockX worksStockX report on investment performanceFood52 | Food 52 Story from content to productsTexas Legislation of Women's Rights (NPR)Subscribe to the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.