266: Standing Out in the Crowd with Torchy’s Tacos Scott Hudler

Scott Hudler is the CMO of Torchy's Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means. Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years. Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.In this episode, you'll learn:The intersection between fun and businessGreat customer experience shines through the abundance of choicesMeeting customers where they want to interact with youKey Highlights:[01:45] Scott's favorite city[03:22] The brands Scott has worked for[06:01] What made Torchy's the next “right” move[07:16] Torchy's backstory[12:06] Executing a winning formula[14:00] Not a franchise but individually owned[17:07] Making the leaps to grow[18:35] How the food industry will change post-pandemic[20:15] Overcoming the abundance of choices[21:41] Experiential marketing at Torchy's[26:22] A defining experience that made Scott who he is today [30:30] Scott's advice to his younger self[31:20] Scott's impactful purchase[32:38] The brands and companies Scott follows[34:35] What Scott says is today's biggest threat and opportunity for marketersResources Mentioned: Torchy's TacosScott HudlerMichael Rypka (Texas Living Story) GJ Hart, CEO, on the Managing Partner internal ownership modelAirpods ProTodoist (app)Subscribe to the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.