213: Battling Bot Fraud with White Ops CMO Dan Lowden

During this 213th episode of “Marketing Today,” host Alan Hart interviews Dan Lowden, the Chief Marketing Officer at White Ops.On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about it.Lowden explains some of the complex problems White Ops addresses that marketers need to be thinking about today. He says, "The goal here is to ensure brands from a marketing integrity perspective, from an advertising integrity perspective, are engaging with real humans." We talk about the types of threats White Ops sees right now and how this bad data can affect marketing teams. Lowden says, "Every company in the world right now is being attacked." He encourages us to stand up to these threats. Then he tells two stories about how WhiteOps helped to identify fraud. He emphasizes, “We don't underestimate how smart these bad actors are." Throughout this episode, Lowden makes a case for why stopping fraud is a massive opportunity for marketers.Highlights from this week's “Marketing Today”: Dan's path from being a chef to becoming a marketing CMO. 01:33What led Dan into the cybersecurity space. 03:15The sophisticated problems White Ops addresses. 04:51The growing demand for fraud prevention. 06:43Using a tag on your sites to track bots. 14:35The story of a group of bad actors WhiteOps helped detect. 16:06The economics of cybercrime. 20:04The Ice Bucket CTV fraud. 20:57Recent investments in White Ops. 25:58Marketing White Ops. 27:56Is there an experience in his past that defines who he is today? 30:40What is the advice Dan would give to his younger self? 32:34The most impactful purchase he has made in the last 6-12 months of $100 or less. 34:40Are there any brands, companies, or causes that Dan follows that he thinks other people should take notice of? 35:41Dan's take on the top opportunity and threat facing marketers today. 37:59 Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.