Personalization Is Not An All Or Nothing Exercise — Mark Dodgson | The Power of Personalized Marketing, Leveraging Data in Ecommerce, Large-Scale Personalization Strategies, Content Creation Strategie
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller - A podcast by Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.
In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits.Topics discussed in this episode:How can personalization benefit ecommerce businessesWhat are the key factors affected by personalizationHow ecommerce businesses can collect data to build customer profiles for effective personalizationWhat t...
