Will Taylor, Workflow. Exceptionally Happy Clients & Increasing Referrals with a New Unique Creative Management Tool

In today's episode, I talk with Will about this innovative software, Workflow, that can help to blow the socks off your clients - figuratively not literally - exciting them to the point where they not only want to stay with the agency but they refer others too. As a multiple-time agency founder, he gives us insight into growth and exiting. KEY TAKEAWAYS Workflow is designed to enhance client experience by centralising feedback and collaboration, making it easier for agencies to engage clients and ensure their satisfaction. The software aims to replace multiple tools (like project management and feedback tools) with a single, user-friendly platform, reducing costs and streamlining operations for agencies. Before building the software, extensive conversations with agency owners were conducted to understand their pain points, emphasising the importance of being customer-led in product development. For service-based businesses, focusing on a specific niche and becoming the best in that area is essential. Building relationships with key decision-makers in large organisations can lead to long-term contracts and stability. Both in service and software marketing, experimenting with different messages and approaches is vital. This iterative process helps refine offerings based on real customer feedback and market needs. BEST MOMENTS "Unfortunately, you can't just give them your first draft and then they'll be happy with it. There's this big challenge to work together with clients to build the best product." "I mean, who doesn't want a simpler life these days?" "What you can do is this can be your published space where you share work that is ready for the client to see." "The first piece is clients love it, because they get to really engage with the work. It's really simple. It's really easy." "You know, you just said it really, you hit the nail on the head, which is, yes, it is important when it's software because there's so much riding on getting that right." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: [email protected] Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Check out Workflow here: https://www.workflow.design/tracey    Connect with Will on LinkedIn. https://www.linkedin.com/in/wrftaylor/Grow Your Business: https://www.leadstosuccessglobal.com/