Seven Proven Strategies to Generate Leads and Attract Clients

In this episode, and today I am covering a topic key to your agency’s survival -  finding new business. I identify seven reasons why enquiries are not coming in at the desired rate and I am going to give you some solutions to each one. These are proven strategies that I have used for my own business and my client's businesses. KEY TAKEAWAYS Relying solely on referrals can lead to inconsistent revenue. It's essential to proactively develop a marketing strategy that includes various lead generation methods rather than waiting for referrals to come in. Focus your marketing messaging on what you can deliver for your ideal clients rather than just showcasing your work. Understanding and addressing the needs of your target audience will help you connect better with potential clients. Inconsistent marketing and sales activities can hinder visibility and momentum. Establish a realistic marketing plan that can be executed consistently over time to ensure you remain top of mind for prospects. Involve everyone in the agency in the marketing efforts. Each team member can contribute to lead generation and client engagement, which can enhance the overall effectiveness of your marketing strategy. Utilise LinkedIn effectively by engaging with your network, posting valuable content, and building relationships. A well-thought-out LinkedIn strategy is crucial for visibility and generating leads in the B2B space. BEST MOMENTS "Around 80% of marketing services agencies struggle to find new business. Is that you? If it is, sit tight. We're going to talk about how you can improve your new business skills." "Prospective clients want to be reassured that you're a good fit for them personally and for their business." "The way to be consistent is to be practical and realistic in your planning and understand that results take time." "Outsourcing can often result in missed opportunities and mistakes and a lack of any real relationship building, which is essential to your success." "It's not just about visibility, it's about your audience really understanding who you are, both as a person and as a business." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: [email protected] Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedinGrow Your Business: https://www.leadstosuccessglobal.com/