How To Build Relationships with Prospects and Make More Sales

In this episode, I am going to give you lots of insight and easy to apply advice, and my own process, on how to engage cold prospects and keep in touch with them without being boring or cheesy, AND give value to build trust and relationships. KEY TAKEAWAYS Implement a pre-framing strategy that combines personalised, value-driven touchpoints to keep prospects engaged and build trust without coming across as salesy or spammy. Tailor your outreach efforts to each prospect by using a menu of personalized touchpoint ideas that reflect genuine interest in their needs and challenges. Actively engage with prospects on social media platforms like LinkedIn by liking, commenting, and sharing relevant insights to maintain visibility and foster relationships. Offer valuable resources, such as articles, quizzes, or insights related to their industry or interests, to keep prospects informed and engaged throughout the sales process. After meetings or calls, continue to nurture the relationship by sending follow-up messages, sharing relevant content, and maintaining communication to enhance the likelihood of conversion. BEST MOMENTS "You need what I call a pre-framing strategy, a strategy leading you to the ultimate goal of gaining them as a client." "Personalisation shows you have a genuine interest in them, that you're making the effort and it avoids the spammy mass market outreach that everyone hates." "By combining these strategies, delivering value through content, leveraging multiple touch points, personalising interactions and staying authentic, you can nurture those relationships effectively without sounding cheesy or spammy." "The idea is that you're positioning yourself as an expert, as an authority, reinforcing your uniqueness as a business and proving yourself to be a valuable partner." "It's better to do more people that perhaps won't be involved in the process rather than leave out people that are." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: [email protected] Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedinGrow Your Business: https://www.leadstosuccessglobal.com/