Get onto Page 1 of Google by Optimising Your LinkedIn Profile

A little-known fact is that Google LOVES LinkedIn. And most people only dream of getting onto Page 1 of Google without paying for ads. In this episode, I am going to talk you through how you can significantly increase your chances of getting onto page one of Google and also high up in LinkedIn searches to increase the number of inbound leads you get - for free! KEY TAKEAWAYS Ensure your LinkedIn profile is fully complete, including customising your URL, adding a professional photo, and crafting a compelling headline that communicates your value. Use the About section to demonstrate your understanding of prospects' needs, highlight your unique offerings, and include a clear call to action, rather than simply listing your qualifications. The banner should convey results or pose questions that resonate with your target audience, while the headline should be keyword-rich and engaging to attract attention in search results. Actively seek testimonials from colleagues, clients, and suppliers to enhance your credibility on LinkedIn. Providing testimonials for others can often lead to receiving them in return. Use the Featured section to showcase your best content and services, and optimise the Experience section with relevant keywords to improve search visibility and provide a comprehensive view of your professional background. BEST MOMENTS "Google loves LinkedIn. So you're gonna find that if your profile's been optimised, you stand a fantastic chance of getting onto page one." "Don't waste your LinkedIn profile. Instead, focus on dropping those value bombs so visitors to your profile can learn something that's important to them." "Profiles with 100% completeness rank higher in searches, so try and complete all the sections." "In your About section, use the first few lines to drive them to click the See More button and read more." "Social proof is vital. So redouble your efforts to get more testimonials on LinkedIn." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: [email protected] Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedinGrow Your Business: https://www.leadstosuccessglobal.com/