586: Dare to Be Seen Using Podcast Guesting Campaigns: Win-Win Joint Ventures, Reputation Management, and Content Marketing with Kansas City Web Designer Phil Singleton

Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales. https://www.youtube.com/watch?v=kjl8n4D7-uw Quotes:                                                                                                                                    “I've never done anything that provides as much bang for the buck as getting booked on established podcasts.” – Phil Singleton “If you’re into blogging, podcasting, or being a podcast guest, step back and analyze the entire process. Look for ways to optimize and unlock additional benefits—that’s how you can amplify its impact significantly.” - Phil Singleton “I'm not a really good salesperson in terms of selling other people stuff, I only sell what's working for me.” - Phil Singleton Takeaways: 01:37 Podcast guesting offers massive marketing benefits with minimal effort, providing SEO boosts, audience exposure, and reputation management. 17:32 Podcast appearances can help push down negative online content and improve personal branding. 20:14 Transcribe and repurpose podcast episodes as blog content to maximize SEO potential. 30:19 Always aim to deliver high-value content when appearing as a podcast guest, focusing on educating rather than direct selling. 34:47 Build your own podcast to capture subscribers and create a complete content marketing ecosystem. Resources Podcast Bookers (Podcast Booking Service) SEO for Growth (Book) Kansas City Web Design & SEO (Service)