365: Get Your Messaging Right, Ditch the Content Creation Treadmill, Re-Purpose and Market Intentionally with Content Strategy Coach Lain Ehmann

Lain Ehmann, bestselling author and communications strategist, specializes in helping six and seven figure entrepreneurs uncover hidden profits and potential. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible. Lain shares ways to repurpose your content (not just in media such as YouTube or podcasting) but also in terms of content types such as relationship building, storytelling, or expert articles. If you'd like to get more eyeballs on your websites, amp up your content marketing, or do more in less time, listen to today's episode. https://www.youtube.com/watch?v=Eey84RFvgS4 Quotes:                                                                                                                                    “They know they have value. They know they can help their target audience, but they don't always know how to translate it. They're so into the jargon, so into the technology, that they don't always know how to turn it into value-driven messaging and language their audience can respond to.” – Lain Ehmann “Very few people see everything you put out. So, the fact that you tell them in one place, then again somewhere else—very few people will actually remember reading it.” – Lain Ehmann “What got you here won't get you there. You have to change things up. It will take you so far, and then you have to try something else.” – Lain Ehmann Takeaways: 02:20 Translate technical expertise into clear, value-driven language that helps your audience understand your unique solution. 10:46 Don't just create more content; strategically repurpose existing content across different channels with tailored messaging. 17:43 Most people won't see or remember all your content, so repeating your core message through different mediums is crucial. 21:40 Build a content strategy by starting with your unique promise and working backwards to create consistent, channel-specific messaging. 24:18 Reward your super fans by providing unique content across different platforms, not just duplicating the same material. Resources Easy Steps to Defining Your Unique Value and Communicating Your Clear Message (Free Worksheet) Life in the Fast Lain (Official Site) Lain's blog (Blog)