324: Evergreen Organic Rankings and Traffic: Build Backlinks Using HARO and Guest Blog Posts with Adam White

Adam White from SEOjet is an SEO professional who has optimized over 350 websites. He says that to get noticed, stay relevant, and bring massive traffic to your website, you should be using Help a Reporter Out and guest posting. Search engines (like Google) trust big brands (like Apple and Amazon) and to get them to trust your brand, you must create power pages (2000+ words) and stay on top of your backlinking and outreach. https://www.youtube.com/watch?v=TcYdfFtNF2g Quotes:                                                                                                                                    “Your number one goal when doing SEO should be to build brand trust with Google. Once Google trusts you as a brand, it's very simple to get anything else to rank.” – Adam White “When doing link building, the majority of your time should be spent building your brand, and only a small portion should go toward targeting key phrases.” – Adam White “If it's easy, it's probably not something you should pursue, because not all links are created equal.” – Adam White Takeaways: 05:29 Building brand trust with Google requires using your brand name or URL in 80-95% of backlink anchor texts. 14:01 Respond quickly to HARO requests with unique, credible insights to increase chances of getting published. 19:23 Guest posting on relevant blogs and using Help a Reporter Out (HARO) are powerful strategies for gaining high-quality backlinks. 22:07 Create long-form "power pages" with 2000+ words to attract and support strategic link-building efforts. 23:35 Start with higher domain authority sites for guest posting, then fill in with lower-authority sites to create a natural link profile. Resources SEOjet (Management Software) Guest Post Tracker (Find Blogs In Need Of Your Content) Help a Reporter Out / HARO (Connect With Journalists Who Need Content) FastCompany (Website)