309: Fail Less and Grow More: Focus on Your Marketing, Discover Your Buyer’s Journey, and Use Both Tactics and Strategies with Growth Partner Chris Deardorff
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World - A podcast by Robert Plank
Categorie:
Chris Deadorff from The Market Compass (contact him at [email protected]) is a marketing professional from Boulder, Colorado. His business model is to become a "growth partner" with startups who need a more strategic approach. https://www.youtube.com/watch?v=8xjugaWMulo Chris noticed that many startups are focused too much on tactics (i.e. a case study or video) and are missing the strategy side. Startups need to know their objectives, find their target audience, and understand the buyer's journey. They can start that process with a simple 2-page marketing plan.
