303: Ten Closely Guarded Membership Site Insights (Breakthroughs) to 10X Your Online Income

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World - A podcast by Robert Plank

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Here's what Lance Tamashiro and I have to say about membership sites: This is perfect for you if you've been CONFUSED with all the overwhelm/choices when it comes to creating a COMPLETE and PROFITABLE membership site... Ever heard anyone say: "just use one of these 10 plugins, one of these 10 themes?" And been left more confused when you started? Yeah, me too... https://www.youtube.com/watch?v=v80VK2gyLB0 Membership Site Solution What helps instead: is, first, have a clear plan of action. Use WordPress to host it on YOUR OWN website. We'll give you the theme (design) and plugins to take payments and do everything else. We include a special tool inside our Membership Cube course that sets it all up in 1-click:Your theme, plugins, and "framework" for content so you can edit to make it your own... Worry about the "fancy" stuff later. It's easier to edit crap than air. Don't let yourself get bogged down with unnecessary choices. Second, keep things simple. Don't get in your own way creating 2 months or 6 months of content out of the gate. What's the point if no one will see it? Focus on completing that membership site and creating the BARE MINIMUM so that someone could join TODAY. If that means you only have time for a single web page (sales letter) with a one-time payment button for $50, that's something you'll put in place TODAY (a must-have) and improve on a rainy day if and when you feel like it (a nice-to-have). Create a way for people to buy access first,because you don't want to wait until the last minute to do that AND you don't know if you'll feel like it later... Do It Before Your Time Runs Out Third (and in keeping with having a clear plan and keeping things simple), do it FAST. Chances are you're the most excited about your membership site NOW and, six months from now, if a "membership site" is a burden that you never setup, you'll never finish. Do it NOW while it's still fresh on your mind... Fourth, only focus on the things that matter (this is called "80/20"). Drip content, how "pretty" your site looks, are NOT things that could double or triple your income, so focus on the low-hanging fruit instead... Fifth, sell something that solves a real problem, as opposed to what seems "interesting" to you. This alone is HUGE and most of your competition (most) doesn't get this... what if you sold access to a membership site about how to knit your own cable knit sweaters? Is that an actually a DESPERATE problem people are willing to pay money for? (I doubt it) how about a course on how to flip real estate or lose weight (Yes! People are asking for that, looking for that, and buying that, so you just have to add your own unique spin on it) a course about how to get better grades, how to learn to play the tuba, how to save money couponing, how to quit your day job in 9 years... are people really asking for that AND looking to pay money for it?(Probably not) on the other hand... drone racing, dating, weight loss (some very specific solution or method), stock market trading... people want those things Have a Purpose (Don't Just Run Out the Clock) What's great about having a real purpose, keeping it simple, doing it fast, focusing on what matters, and solving a problem: you can get to the money FASTER because you're not letting a bunch of things get in your way... you have course-correction. It's good to make mistakes in this case,

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