232: Mantra Leadership and Mantra Design: Innovate, Buy, or Die with Dana Oliver
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World - A podcast by Robert Plank
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Who wants to work for a jerk? No one, that's who! Dana Oliver from MantraLeadership.com has a lot of "best practices" for start-up communities and entrepreneurs to get along with others and manage others effectively. Pay attention to peoples' needs, identify what they want, and trust them. He also has a concept called Mantra Design, where simple beats better. You should get onto the peer level with your customers to discover their unmet needs and long-term pain. Run your product by 12 to 20 people to tease out the 75% to 90% of features (and hot buttons) to focus on. https://www.youtube.com/watch?v=BG4vr0k07oE Resources Mantra Leadership (Website) Mantra Leadership (Book) Mantra Design (Book)
