195: Rock, Paper, Simple: Create a Marketing-Focused Website in Seven Easy Steps with Joshua Adams

Joshua Adams from Rock Paper Simple wants his agency to help you create a marketing-focused website that's them-centric, with clear navigation, that speaks directly to visitors and makes conversions. Be sure to claim his free self audit worksheet to find out how your website measures up. Resources Self Audit Worksheet Web design agency: Rock Paper Simple Case study: Sorensen Moving & Storage https://www.youtube.com/watch?v=FrvRr7j7XI0 Seven steps to creating a marketing-focused website: 1. Shut up and listen (know thyself, benefits, goals)2. Plan for results (design, words, pages)3. Direct traffic (differentiate value of pages, decide on three most important services, call-to-action on homepage/sidebar)4. Them-centric copy (wording that's beneficial to them)5. Convert (phone number, working form, less fields)6. Simplify navigation7. Rock the visuals