136: You Are in the Money Getting Business: Selling Domination with Rodney Hughes

Rodney Hughes, author of the book "Selling Domination: Your Blueprint to Selling More and Generating an Extraordinary Income" tells us how he helps companies all over the world, especially those who don't even know what business they're in! (The money getting business.) He also details the four steps you can take when looking to improve any business' profits in 90 days or less: 1. How you business handles obscurity2. Missed opportunities3. What's already working that you can enhance?4. Where are you wasting time and effort? https://www.youtube.com/watch?v=EzJ7v-BnLA4 Display TranscriptRobert Plank: We're talking about making money and building an online business. Our guest today is Rodney Hughes who is an author, international speaker and a high performance sales trainer who focuses on delivering results through collaborative and creative problem solving. Lots of cool stuff, welcome to the show Rodney. Rodney Hughes: Hey, thank you. I'm so happy to be here. Robert Plank: Cool, and I'm happy that you are here. Could you tell me about what it is that you do, and what makes you different and special? Rodney Hughes: Yeah, yeah, absolutely. For the last decade, what I've been focused on is I create sales and marketing solutions for various different organizations. I've worked with the Federal Government, non-profit organizations. I've worked with many different private sector organizations and what I do is I pretty much go in, figure out where the gaps are in the business and create strategies to solve that. Whether it be online sales and marketing solutions or whether it's in-person sales and marketing solutions. Robert Plank: Could you give us an example of that? Rodney Hughes: Yeah, yeah. As an example, I'll give you my most recent one. There's a gentleman that I'm working with, that I just got finished working with actually, who owns a ... He has a barbecue company. He does barbecue sauces and things of that nature. One of the things we did for him is we created a lead generation website for him, so that he can start collecting the contact information of the people that are interested in what he's offering, as far as sauces and things of that nature. We're helping him and we helped create a strategy that we're trying to get him to have at least 5,000 new subscribers over the course of the next 2 years, so that he can have a basis for driving online sales. Robert Plank: Awesome so you're making the whole website for him, an opt-in for him, traffic and all that good stuff? Rodney Hughes: Yeah, all that type of stuff. Then also helping him come up with online and offline strategies to actually drive that forward. Robert Plank: Like what? Rodney Hughes: Say it again? Robert Plank: Like what? What strategies are you using to get those 5,000 subscribers coming in? Rodney Hughes: This particular gentleman, he goes to various flea markets and various different retail locations. While he's out, what I mentioned to him was that it's one thing to get that immediate dollar, right? Which you definitely always want to drive sales but the reality is that sometimes situations come up, either people didn't feel like buying right there in that moment or maybe they might want to buy a little bit later or whatever, and so what we did was we said, "Listen. When you have people and you're giving out samples, hey offer this irresistible offer right here that's going to intrigue them and make them want to actually jump on your list. Then, once a week, you want to actually give a recipe of the week or just ... " I tried to teach him how to also do a little bit of video blogging as well, so that he can have other ways of actually engaging with these people once they get on his list.