1297: Agorapulse: From Struggling Startup to Winning Business with Emeric Ernoult

Social media is an endless whirlwind of notifications, comments, and shifting trends, making it hard to know what actually matters. Brands pour time and effort into creating content, only to struggle with tracking impact or turning engagement into real results. Without a clear system, it’s easy to get lost in the noise, reacting instead of strategizing. The challenge isn’t just being present—it’s making sure every interaction moves the brand forward in a meaningful way. https://www.youtube.com/watch?v=yBqJhHlQMAA Emeric Ernoult is a former business lawyer turned serial entrepreneur with a passion for solving complex business challenges. As the co-founder and CEO of Agorapulse, a leading social media management platform, he has helped businesses streamline their digital presence across multiple networks. Under his leadership, Agorapulse has grown into a global company with a team of 170 employees, serving thousands of businesses and agencies worldwide. Today, Emeric discusses the intricacies of acquiring a social and web listening company, highlighting the challenges of integrating new technologies and the transformative potential of AI in business operations. Stay tuned! Resources: Drive Real Impact on Social Media. From Engagement to ROI. Follow Emeric Ernoult on Facebook Connect with Emeric Ernoult on LinkedIn