121: Twenty-First Century Publishing: Hook Into Social Media, Get Targeted Traffic, and Monetize a Podcast with Naresh Vissa

Naresh Vissa from Krish Media Marketing, a 21st century publisher who's fluent in web design, web development, and marketing -- author of "Fifty Shades of Marketing: Whip Your Business Into Shape & Dominate Your Competition" and "Podcastnomics: The Book of Podcasting... To Make You Millions" -- shares his best and craziest marketing techniques with us. He tells us about three ways to monetize a podcast (ads, existing products, and premium content), how to make money with porn sites, LinkedIn, Yelp, and more. https://www.youtube.com/watch?v=DcFPbi0f-2k Display TranscriptRobert Plank: My guest today is Naresh Vissa, and he's the author of Fifty Shades of Marketing: Whip Your Business Into Shape & Dominate Your Competition, and Podcastnomics: The Book of Podcasting to Make You Millions. Naresh, welcome to the show, I'm glad to have you here. Naresh Vissa: Thanks so much. It's a pleasure to be on. Robert Plank: Could you tell us what it is that you do and what makes you different and special. Naresh Vissa: I am a publisher by background, and a lot of people Robert don't really quite understand what that means when I tell them I'm a financial publisher. It's like, what is that? Really what I do is I use the online and digital world to sell information, whether it's investment information, financial information, personal financial information, or even books. I have a book publishing division. That's what I do, so my skillset is very, very strong in the online and digital marketplace. My company, Krish Media & Marketing, it's one of the companies that I have. We provide an array of online and digital marketing, and just general digital services for small businesses. This is what I call Robert the 21st century economy, because what I do, I'm a publisher, and as an online business person, this job wasn't around 15 years ago, or 20 years ago. It's a 21st century job. Robert Plank: Okay, and what you do exactly. You said you have your books and you have products and things. Is that right? What exactly is it that you've been putting out recently? Naresh Vissa: Yeah, so the the Krish Media Marketing side, we help existing businesses improve their bottom lines through the online and digital world. That could be we offer services as simple as web design, web development. Some more complex things like Google AdWords, pay per click, affiliate marketing, copyrighting, etc. Now on the publishing side, I said I'm a publisher. What we do is we sell investment research to individuals, so let's say Robert, for example, you don't want to put your money with a financial advisor, or a money manager, who's going to manage all your money. Instead, you can subscribe to our services, and we'll tell you exactly what to do with your money. We'll tell you what companies to buy, when to buy, what to sell, when to sell, what to short, when to go long. We provide economic analysis, and other insights so that our subscribers have a very firm grasp, and also total control over their money. These are subscription products that we sell. Two of my companies that do this, one is called Money Ball Economics, and the other one is called Normandy Investment Research. Normandy Investment Research focuses on options trading, and Money Ball Economics, is more for beginners, so beginner and intermediate type of traders and investors. Those are subscription products that we sell, and again, my skillset in the online and digital world helps me sell these products. It helps me find leads, market to them, and funnel them through our processes. Robert Plank: Well cool, so you said that this is a job that didn't exist 20 years ago, so can you tell us how you came across this, and how you developed the skills? I mean, how your even discovered the need for this kind of thing?