#160 Is it Still Possible to Build a Global Consumer Brand with Elio Leoni Sceti, Founder The Craftory (Masterclass Edition)

Elio has over 30 years of experience in the consumer goods and media sectors. He is co-founder of The Craftory, the first investment house for mission-driven challenger brands in Consumer Goods.  Founded in early 2018 by Elio and Ernesto Schmitt, The Craftory is a $550M global investment house focused exclusively on investing in responsible Consumer Packaged Goods brands at growth stages. They have invested in brands such as Seed, Who Gives a Crap, All Plants and Edgard & Cooper.  Elio was formerly CEO of Iglo Birdseye until June 2015, when he oversaw its sale to Nomad Foods. Previously, Elio Leoni Sceti was CEO of EMI Music and he earlier held senior leadership roles, firstly at Procter & Gamble and then at Reckitt Benckiser, where he served as CMO, global head of Innovation and then head of the European operations. Elio is a true consumer goods expert and we couldn’t be happier to you with us today and learn from your 30 years of experience. SPONSOR This Masterclass was powered by BCG and Bizplace. Unlocking the potential of those who advance the world is crucial for BCG, and this purpose has been leading the firm for 60 years now. Over that time BCG has supported companies and organizations in their process of growth and strategic transformation. BCG supports start-ups and scale ups with the same care, to help them scale faster. If you’re a founder and are interested in working with them you can email [email protected]. BizPlace is a boutique financial consultancy specializing in the VC world. Since 2017, it has been supporting innovative startups and SMEs, offering entrepreneurs strategic consulting services, fundraising, and facilitated finance to enhance and grow their business ideas. BizPlace positions itself as a catalyst in the growing Italian VC ecosystem. If you are a founder or an investor interested in collaborating with them, you can reach them at ⁠⁠⁠[email protected]⁠⁠⁠. NEWSLETTER Subscribe to our newsletter Il Digestivo to keep up with all the latest Italian tech news: https://ildigestivo.substack.com/ SOCIAL MEDIA Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@madeit.podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@madeitpodcast⁠⁠⁠⁠⁠⁠⁠⁠