#102 Doug Leone, Partner Sequoia Capital on How to Develop Successful Founder Traits and Culture with (Masterclass Edition)

Doug Leone, Partner at Sequoia Capital is widely regarded as one of the most influential investors in Silicon Valley. He served as Senior Steward of Sequoia Capital, one of the most respected venture capital firms in the industry, before stepping aside last year to make wave for a new generations of leaders. He continues to have an active role at the firm. As a leader at Sequoia, Doug has been instrumental in helping some of the world's most successful companies grow and scale, including Nubank, RingCentral and ServiceNow among many others. He has a wealth of experience in identifying and nurturing the most promising startups. We are also proud to say that Doug is “an Italian in VC”. He moved to America from Genoa, Italy at 11 years old and has often said that he felt like an outsider trying to blend in, which really forged his character. We worked with Italians in VC to produce a series of Masterclasses with some of the most influential Italian investors and entrepreneurs on a series of topics that we think will be invaluable for any startup founder. These masterclasses were recorded live for a select group of Italy based startup founders who were able to ask direct questions to our guest and are now available as a podcast. For any startup founder looking to take their business to the next level, having the chance of hearing Doug Leone’s insights can truly be a game-changing experience. TIMESTAMPS Traits of Successful Founders [00:01:31] Doug discusses the traits of successful founders in a startup culture, including spikiness, passion, resilience, resourcefulness, authenticity, and focus. Importance of product-market fit [00:11:02] Doug emphasizes the importance of product-market fit and how Sequoia can help founders develop their ideas. Storytelling for founders [00:13:26] Doug talks about the importance of storytelling for founders to recruit and inspire others, and how Sequoia helps founders develop their storytelling skills. Traits of successful founders [00:14:49] Doug discusses the importance of sharing a clear vision and understanding the complete picture of a company as a symphony. Building a company for the global market [00:18:30] Doug emphasizes the need for Italian startups to build a differentiated product and be aware of the European and American ecosystem. The potential of AI [00:24:03] Doug Leone talks about the potential of AI and how it could be as big of a platform shift as the internet and the iPhone. Building conviction as an investor [00:27:27] Doug shares his experience of building conviction as an investor and how it requires real self-confidence and the ability to break things down to first principles. Unit Economics and Growth Rate [00:30:35] Doug discusses the importance of balancing growth rate and unit economics in the current market environment, where cash is no longer free and competition is more rational. Seed Round Funding [00:33:39] Leone explains that market traction is not necessary for a seed round, but having a strong founder in an interesting area is enough to receive funding from Sequoia Capital. Successful Sales Strategies [00:36:48] Doug shares his sales strategies for young entrepreneurs dealing with banks and major accounts. Self-Awareness and Continuous Learning [00:39:24] Doug talks about the importance of self-awareness, continuous learning, and humility in identifying one's strengths and weaknesses. SPONSOR This Masterclass was powered by BCG. Unlocking the potential of those who advance the world is crucial for BCG, and this purpose has been leading the firm for 60 years now. Over that time BCG has supported companies and organizations in their process of growth and strategic transformation. BCG supports start-ups with the same care , to help them develop sustainably and innovate. If you’re a founder and are interested in working with them email: [email protected] SOCIAL MEDIA Instagram ⁠⁠⁠⁠⁠⁠@madeit.podcast⁠⁠⁠⁠⁠⁠ LinkedIn ⁠⁠⁠⁠⁠⁠@madeitpodcast⁠⁠