HT1096 - Motivations of the Consumer
LensWork - Photography and the Creative Process - A podcast by Brooks Jensen
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It's a valuable exercise to look at your own work and think about it from the point of view of your audience. The most fundamental question that the audience will always bring to a viewing experience is WIIFM — "What's in it for me?" How will looking at your work make their life happier, healthier, wiser, more fulfilling, more fun, more complete, or more secure?
