87 | Taking the Longview of Your Private Practice

In our lactation businesses, we want to plan long-term while also remaining open to new challenges and opportunities.None of us can predict the future, but having a plan in place is a great way to know what you want your business to look like as it grows.In this episode, we are diving headfirst into the wild ride that is running your own lactation private practice and letting you in on the things we wished we knew when starting out."Even if you put down your best plans, just know they might not always go as planned."In this episode, we will cover:Planning and the importance of aligning values with vision for private practice (1:41) The challenges of creating an ideal client avatar and marketing strategies that may not align with lactation work (6:58)Why flexibility and adaptability are important for your business (14:30)Considerations and reflections on expanding the practice (17:51)Each month we host a live Deeper Dive so you can connect with us, our special guests, and each other + get lifetime access to the recording!Links and ResourcesSubscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membershipHave an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborateSubmit your listener questions here: https://forms.gle/NsmGysHMAULW9o1z5If you like what you heard today, please follow us on Facebook and Instagram.About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit. Thanks to our monthly supporters Emily Maize Tiffany Gillies Katherine Leigh Heister Katherine Leigh Heister Gina Pepe Gina Pepe Sara Huddleston Sara Huddleston Allison Walsh Allison Walsh Rebecca Leese Rebecca Leese Celia Clark-Randall Celia Clark-Randall Chanelle Andrews Denise McDonald Denise McDonald Nurse Nikki Nurse Nikki Mary Muse JOC Team JOC Team Heather Bell Heather Bell Nicole Letizia Nicole Letizia Cathleen Walker Sarah Shapiro, IBCLC Sarah Shapiro, IBCLC Lisa Meyer-Jones Lisa Meyer-Jones Theresa Hardy Heather Martin Heather Martin Susan Johnson Susan Johnson Maggie Rezende Maggie Rezende Elizabeth Stapleton Elizabeth Stapleton Heather Mastro Heather Mastro Melanie Tarr Melanie Tarr Molly McMillion Molly McMillion Morenike Tyehimba Morenike Tyehimba Margot Hodes Margot Hodes Denise McDonald Denise McDonald Audrey Thompson Audrey Thompson Beth Brownstein Beth Brownstein Zee Ifan Zee Ifan Maria o Sullivan ★ Support this podcast on Patreon ★