Melissa Lovy: Scaling a business and social media strategy.

Melissa is a jewelry designer and the founder of the Melissa Lovy Jewelry brand! In this episode, Rivki and Melissa discuss it all from building a brand, using Instagram as a platform to advertise her products when this wasn't a thing to do, influencer partnerships as a small business and so much more. If you're looking to start a business, trying to learn how to scale a business, or build a brand identity for your business, this episode is a must listen! CHAPTER MARKERS Melissa’s intro - 1:50 Consistent characteristics in a successful business - 3:44 Influencer partnerships - 6:25 Power of Micro-Influencers - 11:04 Influencer and Consumer relationship - 12:58 Brand Identity - 16:55 Importance of being able to pivot in business - 20:44 What makes a social media account engaging: 28:20 Steps Melissa took to scale her business - 31:02 Jewelry trends - 32:46 Melissa’s thoughts that keep her motivated - 36:29 Work/Life balance as a parent- 41:11 Melissa’s goals for her business - 45:04 Where to find Melissa - 47:38 Find Melissa: - Melissa's Instagram - Melissa Lovy Website Find Rivki: - Rivki's Instagram - Rivki's Blog Produced by https://greenfreshmedia.com/