S05.EP14 - Brand Management with Raitis Velps

In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how these issues can dilute brand perception and hurt performance in competitive markets. We also examine where static brand guidelines fall short and introduce innovative tools like Corebook Studio, which offer dynamic, real-time solutions for modern brand management. Learn how digital-first brand guidelines can streamline consistency, improve collaboration, and elevate your brand’s value. Whether you’re an agency or a brand leader, this episode provides actionable insights to rethink how you manage brand assets in today’s fast-paced world. Tune in and explore the future of brand management!