Ep 2385 Barbara Fitzgerald interviews Russ Lorber | Masterclass US Wine Market

Welcome to Episode 2385 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Russ Lorber, founder of Wide Roots, LLC.    Key takeaways:   Understanding the DC Metro market How important is the concept of agility in this kind of business?  Thoughts about the new US tariffs    More about the guest:  Russ is certified by Vinitaly International Academy as an Italian Wine Ambassador. He is also the subject of Wine Hunter, a documentary that follows his journey launching Wide Roots and his travels through the vineyards of Italy. Connect: Website: https://www.widerootsllc.com/  LinkedIn: https://www.linkedin.com/in/russlorber/  More about the host:  With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries.    As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.   Connect:   Instagram: https://www.instagram.com/barbarajeanfitz/LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com   _______________________________   Let's keep in touch! Follow Italian Wine Podcast on our social media channels:   Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/   Until next time, Cin Cin!