Google as the Official AI Sponsor of Team USA’s Olympics Squad: A Game-Changer in Sponsorship?

Google has become the official AI sponsor for Team USA in the Olympics, signaling a shift in their marketing and advertising strategy. This partnership raises questions about the future of sponsorship for big companies and the role of AI in events. Google's involvement in the Olympics includes showcasing their AI capabilities, such as 3D video capture and AI commentators. However, there is skepticism about whether Google will actually offer these technologies to consumers. The trend of big companies sponsoring events and showcasing their AI capabilities is not new, with examples like Amazon Web Services sponsoring Formula One and IBM partnering with Wimbledon.