ICT 068: Tips and trends to better understand and leverage social media, with Knolly Moses of Panmedia

It was inevitable. No conversation on ICT and tech today would be complete without a discussion on social media. Experienced media strategist, Knolly Moses, who is the CEO of Panmedia in Jamaica, shares some insights on how social media has evolved over the years, current trends, plus useful tips on how organisations can leverage social media to improve consumer reach, engagement, and hopefully conversion to sales, or other desired action.

Show notes and links to some of the things mentioned during the episode can be found at  www.ict-pulse.com/category/podcast/

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