Data and Digital Strategy at Republic Records With Elliott Althoff

In this episode, we chat with Elliott Althoff, Associate Manager of Digital Strategy at Republic Records, a subsidiary of Universal Music Group. Our conversation touches on everything from the differences between indie and major labels to the creative ways you can use data for marketing campaigns. Hopefully, you glean some important insights from our conversation, but most importantly, we hope we’re making your shelter-in-place just a bit more manageable, whether you’re working from home or not.