514. The E-Myth with Michael Gerber

Are you working IN your business or ON your business? 🤔 I just interviewed Michael E. Gerber, author of The E-Myth (voted #1 business book by Inc. 500 CEOs), and his insights completely transformed how I view entrepreneurship. In our conversation, Michael revealed why 95% of businesses fail within 10 years — and it's not what you think. The problem? Most entrepreneurs are actually "technicians suffering from an entrepreneurial seizure." Key revelation: Companies like 1-800-GOT-JUNK grew from one truck to $200M by implementing Michael's systems. Infusionsoft went from struggling startup to $100M+ using his "Dreaming Room" process. Ready to transform from self-employed to true business owner? Listen now. 🎧 The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/514.