How to Market to the Work-From-Home Traveler

Travel has changed in the season of COVID-19. Short-term rental (STR) guests are looking for a ‘home instead of home’ that they can drive to. Most are looking to escape the city and enjoy nature. And many plan to stay for an extended period and work from the property. So, how can we capitalize on this new guest persona and market specifically to the work-from-home traveler?Eric Moeller is my partner in crime at STR Profit Academy, a educational platform for vacation rental hosts, and the STR Legends Mastermind, a community of the leaders, visionaries and innovators in the STR industry. He is also the founder and host of the Airbnb Mastery Summit, an exclusive virtual event featuring premiere STR hosts and real estate experts from around the world.On this episode of Get Paid for Your Pad, Eric joins me to explain what he is looking for in a STR as a work-from-home traveler and share what he learned from looking through 100+ listings on Airbnb. He walks us through his process for finding world-class properties for business travel, challenging hosts to do regular internet speed tests and offer discounts for extended stays. Listen in for Eric’s insight on upgrading your STR to a proper coworking space and learn how to market your listing to attract the work-from-home traveler.Topics CoveredWhat Eric learned from looking at 100+ Airbnb listingsDecision-making different for work-from-home travelerLack of marketing to attract this new personaThe elements of a listing most important to work-from-home travelersStrong internet (25 Mbps minimum)Space set up for coworkingWhat STR hosts can do to market to the work-from-home travelerAdd screen shot of internet speed test to photosGet approved as workplace on AirbnbAdvertise parking space or explain where to parkOffer discounts for extended staysBe hands-on to address guest’s individual needsHow to leave clues in your Airbnb listing re: how to contact directlyCopy and paste guest review that mentions brand namePromote social media, e.g.: check us out on InstagramEric’s process for finding world-class properties for business travelSearch filters for Wi-Fi, 2BR and traveling for workNarrow down with parameters for location and priceImagine working from property through photosHow to turn your Airbnb listing into a proper coworking spaceProvide smartphone and computer chargersConsider adding printer to workstationConnect with EricAirbnb Mastery SummitSTR Profit AcademySTR LegendsSTR Legends on InstagramEric on InstagramResourcesVacasa Vacation RentalsThe Hideaway on AirbnbSpeedtestPhillipe Thibodeau on GPFYP EP344Get Paid for Your Pad on YouTubeEmail [email protected] or [email protected] Hosted on Acast. See acast.com/privacy for more information.