40: Seth Godin - On the Future of Marketing and Business

We talk to Seth Godin, who is a serial entrepreneur, author, and one of the world’s biggest experts on marketing. Three big takeaways: 1) Start a blog. It’s a great creative medium. Everyone should engage in a creative medium as a long-term investment into their career and personal development. 2) All major industries become rebundled—that is, they become changed from the ground up— about every 10 to 20 years. And finally: 3) Marketing is about creating stories that spread and drive change.