Interview: Your brand is more than just your logo

The pandemic saw a surge in the number of people starting their own business, or setting up a side hustle. But many small businesses overlook the importance of branding: it's more than just your logo and website.Jye Smith, founder and Managing Director of brand agency Doublestar Co, gives Sean Aylmer a masterclass in branding - using Fear and Greed as an example!Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.