Interview: Why trust matters now more than ever

As consumer sentiment slides, the pressure is on brands to maintain the relationship with customers. And this is where trust comes into it. Lyndall Spooner, founder and director of strategic research firm Fifth Dimension, talks to Sean Aylmer about the role trust plays in buying decisions, and how a damaged brand can restore it.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.