Interview: The company working with 17,000 brands around the world

Qualtrics is a company with 17,000 organisations worldwide to manage their customer and employee experience programs - brands like Coca Cola, Ferrari and Microsoft.Brigid Archibald, Asia Pacific & Japan Managing Director at Qualtrics, talks to Adam Lang about the importance of data in every interaction between a company, its customers and employees.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.