Interview: How businesses can get in front of the digital consumer wave

It's not too late for businesses to make the most of the huge surge in customers shifting online - but the digital customer experience is critical. Scott Rigby, Adobe's Chief Technology Adviser for Australia / New Zealand, explains why businesses need to focus on smartphones and using data to their advantage.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.