Interview: Data is crucial... but how does it actually work?

Data. Almost every business is using it… but the best businesses use it really cleverly. But how? How do they take endless amounts of data from sales, surveys, online, social media etc. and turn it into meaningful insights? New Zealand platform Yabble works with companies like Wesfarmers and Carlton & United Breweries to do just that. Founder and CEO Kathryn Topp explains all.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.