Interview: A masterclass in ecommerce - and why there's still room to grow

As we approach the busiest time of year for retailers, many will be assessing their strategy for Black Friday, Cyber Monday and the run-up to Christmas. But one expert says it concerns him just how many online retailers are going through most of the year making little profit, and relying on a stellar November and December to pay the bills.Sean Aylmer speaks to Paul Waddy, founder of learnecommerce.com, about what retailers are doing wrong - and why ecommerce is still in its infancy.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.