#54 - Sunsetting Disposable Culture

Gabriel Coulet, the Director of Innovation & Marketing at Supermax Healthcare Canada and Jonathan Borduas, CEO at Shapeshift3D are at the forefront of innovation in Personal Protective Equipment (PPE). Together, they’re creating custom, reusable, sustainable face masks. In the face of a global pandemic and archaic regulations, they’re tackling the launch of no only a new mask product and also an entirely new culture.