#238 - Take your time to frame the problem

Rene Insam is the Vice President, Corporate & Institutional Solutions, Wealth Management at Morgan Stanley. He brings a thought-provoking perspective on delineating the ongoing digital transformation vs intense business transformations. Maybe it's time for organizations to look into creating space for a transformation backlog to bring about deep-rooted cultural breakthroughs in addition to our ongoing work. Rene has some great thoughts on how companies could expand their brand capacity using an experimentative approach to enrich their client relationships.