#119 - The Business Case of Design

Kenton Hankins is the Digital Transformation Director at Pegasystems. Kenton shares his journey of spotting patterns within companies that can lead to opportunities to build software and improve. He details the power of design sprints not only getting people excited about potential transformation efforts, but also as a way to break down silos. We riff on why the majority of Digital Transformation projects fail and why design is so important for their ultimate success. Plus, we'll touch on showing the business case for design.