Episode 72: When to Kill a Company

Exponential Wisdom - A podcast by Dan Sullivan of Strategic Coach & Peter Diamandis of XPRIZE / Singularity University

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In this episode, Peter tells story of creating Zero Gravity corporation after 11 long years and his struggles with the FAA. 
 Dan talks about knowing when to end the idea using his excitement and disappointment levels as measuring sticks. 
 Peter and Dan agree that you need to test your idea against the marketplace early and Dan explains why he only talks to “check-writers” when determining the validity of an idea.

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