The Supply Chain Is the Product

Your brand isn’t just your logo or your tagline. It’s your supply chain. In this solo episode, Blythe breaks down her recent BBC appearance and expands on a bold new thesis: your supply chain isn’t just a backend function. It’s the product. From viral TikToks to luxury handbag knockoffs, this episode explores why today’s buyers are more concerned than ever with the “how” behind their favorite stuff. And why that curiosity is your best marketing tool. Key takeaways: Tra...