Celebrity Beauty Brands

Hailey Bieber just sold her 3 year old beauty company Rhode for $1 billion. Is the girlboss back? We investigate the world of celebrity beauty—how are these brands created and what makes one hit vs flop?Topics covered:e.l.f. Beauty Acquires Rhode for $1B—was it a good dealThe origins of the celeb beauty companyHow do celebrities go about creating their brands?What are the typical backgrounds of the founding team, and how involved is the celebrity?Is there a magic formula/playbook to creating a successful celeb beauty brand? We look at Fenty, Rare, and Haus Labs.If you’re able to and our content means something to you, you can support us on ⁠⁠Patreon⁠⁠ ❤️