Knowing When to Fold: A Transatlantic Marketing Lesson

Andrew Bloch shares the challenging story of opening Frank PR's New York office after successful expansion to Manchester, Glasgow, and Sydney. What started as a promising venture with moderate success ultimately became a significant business lesson about knowing when to walk away. • American business culture proved vastly different despite sharing the same language • US clients expected much larger account teams - one "small boutique agency" had 35 people on a single account • American execu...