From helping DJ Bob Sinclair to almost getting fired.

Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing. • Started career in journalism before moving to PR at CalPR in Leeds • Moved to Ministry of Sound in London • Created "French Lessons with Bob" featuring DJ Bob Sinclair teaching French phrases • Campaign received only 50 likes compared to the usual 800-1,000 engagement • After two fail...