EP 7: The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a Makeover

Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well, that's the art and science of influencer marketing, and in today's episode, we're unpacking it all for you. Our hosts' journey through the transformation of influencer marketing, highlighting its evolution from when celebrities charged for a single tweet to the sophisticated system we have today. We explore the undeniable growth of influencers in ...